- A unique group of keywords should be defined for each and every webpage.
- Keep the main keyword in the beginning of an Article Heading.
- Article Heading should be clear and concise, keep it short and simple.
- This is not a rule but your Page Title should be identical to Article Heading.
- The Page Title should fit into SERP area, grab attention and gain clicks.
- You can try including secondary keyword in Heading and Title but not necessary.
- Write a persuading but genuine Page Description in 160 characters.
- The main keyword should appear somewhere in the beginning of Page Description.
- Try including Secondary/synonym keyword in the second line of Page Description.
- Start your article with Page Description and modify the first paragraph accordingly.
- Main keyword should appear again in second/third paragraph and rest of the part.
- Other keywords should make their appearances within the webpage.
- Use main and secondary keyword to write image file names and image Alt tags.
- You should also have important words in Heading tags.
- Link your important words/phrases to other good websites to add some value.
There are 3 things which are most important to make your webpage successful if your website traffic depends on search engines –
Your webpage should
- be able to appear on Google SERPs.
- receive clicks more than any other result.
- have content that can turn your visitors into followers.
While you will be taking good care of your website to make sure that nothing goes against it, the 3 points mentioned above need your immediate attention.
How to appear on Google SERPs
The method to appear on Google page starts with the identification of 3 things –
- Who is coming to Google
- Why is he/she on Google
- What is he/she doing on Google
So if somebody is searching “girl party dresses” on Google, we can say that –
- A young girl is using Google
- She is looking for a new party dress
- She typed the query “girl party dresses” in search bar
The answers are just our predictions but Google itself does the same thing to show you results suitable for you. The Google Algorithm makes predictions too. So, when you are optimizing your webpage, you should know the keywords or search queries that could put you in front of right/targeted user. Ideally, every webpage should be different from other webpages, so every page has its own group of keywords/search queries.
To appear on Google, just knowing the keywords and including them in your article is not enough. You should also scan your webpage from the users’ perspective to ascertain that you know the purpose of visiting users and your webpage efficiently solves them. If you really want to sit above your competitors on SERPs, you should always try to add more value to your webpage.
How to use keywords
There is one main/focus keyword that clearly defines your article or the purpose of your webpage. It should be available in prominent places across your webpage.
Then there are synonym keywords, LSI/semantic keywords, contextual/related keywords and other keywords. They should also be available in your webpage to make it valuable in the eyes of Google.
Your webpage should use different content forms such as text, audio, images, animation, slides, video and interactive content so that it provides the best possible experience for your visitors. But you cannot and should not use all the content forms in one webpage as overly populated content can degrade its overall effectiveness.
However, your webpage should have content forms that are most required, can add value and justify the purpose of your webpage. Try to place your main keyword and other keywords within these content forms wherever possible (image Alt tags for example).
How to get more clicks
Example 1: Let’s look at this example first; I want to see what happens when I search “india is great”. Well, I am taking this query as an example but if somebody search it genuinely, he would either be writing an essay on India or he would be looking for an answer to why India is great. So this is the result –
The “12 Wonderful Reasons” result comes at the top position which means that this is the most lovable article on Google SERPs. The title does not include the keyword “india is great” but it’s on top because the title –
- is very clear which makes us feel confident to click the link
- has been written so beautifully that you can’t stop yourself from clicking it
- makes us believe that the target webpage has good answers to our queries
An another result on the 3rd place is –
The title again does not include the main keyword “india is great” but still has semantic keyword “great about india”. However, it ranks 3rd on the SERP because of its powerful message. We know that India is known for its population and the fact helps the title become so interesting and thus the title gets too many clicks.
Every Google result consists of 3 parts – title, url and description. Rich snippet is also a part of Google result but this is a different story. We have already talked about the title. URL helps you know the source, domain name, website structure and navigation. Description is what explains a result or title or targeted webpage. It ideally has 155 to 165 characters (with spaces) but can show more on SERP when 165 characters are not enough for Google.
Example 2: This is what I see on top when I search “I want to become a chef” –
The title is very straightforward but the description is stronger than the title in this example. By reading the description, we have an influence that the target webpage not only have the answer of our query but also talks about training requirements, importance of work experience and career growth. The well written description increases the chances of getting more clicks than any other result on the page. A career oriented searcher would definitely prefer clicking this link.
How to create webpage content to impress visitors
There is no specific answer to this question. But you should be very good at identifying your visitor’s goal and you should design and develop your webpage accordingly. You should know what a user wants and provide only what works best for him. You can have surveys, find creative ways, switch to new technologies and do other things to keep improving your webpage.
Impressing your visitors is not just about writing useful content or providing good solution but also the way it helps your target audience. Your users should have a pleasing, time saving and effortless experience.
Example 3: I searched “how to choose a career after 12th” on Google and this is the top positioned result from shiksha.com –
SEO experts believe that a webpage should have long form content (more than 2,500 words) in order to appear on Google’s first page but the resulting webpage from shiksha.com has nothing but a simple and small interactive page –
… which is really a very effective method of finding your career stream. Google Maps is also a good example worth mentioning here which is always improving and helping internet users a lot in many ways. So, good user experience is not just about good content or good design but what works best.