While most success stories, corporate or otherwise, have great life defining moments, none of overbearing stories are associated with Sangeeta Devni as yet. In a country which hasn’t seen its hay days of a booming economy, woman entrepreneur Sangeeta Devni, at young age of 30, comes across as a source of renewed hope, as she aids small enterprises to go out of their mold of being a small enterprise, and be on the highway to expansion, and become successful at that.
While a large number of consultancy firms exist in the country, there have been very few to count, and perhaps heavy on the pocket too, which look at new SMEs (Small and Medium Enterprises or Business) as their target customers for business consulting.
Table of Contents
Ideas can be life-changing. Sometimes all you need to open the door is just one more good idea – “Jim” Rohn
The inspirational quote by American entrepreneur “Jim” Rohn (1930–2009) would hold true for many, including Sangeeta Devni. When others were creating their enterprises with a primary motive to help their careers, Sangeeta thought differently.
With the IIM degree in entrepreneurship, she gained significant insights into what importance it holds in an unstable and near stagnant growth environment, and put efforts behind ensuring others get a strong footing during their earlier steps in business. Hence, Sangeeta launched her own enterprise, Startup Freak (startupfreak.com), which provides free guidance online, as to ‘what, who, how, where and when’ to start-up SMEs and largely discusses on marketing and promotions. Revenue comes from series of customized lectures and training sessions (organized by Startup Freak) which are tailored to the needs of its customers.
An Urge To Inspire New SMEs Motivates Her Entrepreneurship
It was Sangeeta Devni’s professional experience in sales and marketing that made her realize a major gap for SME startups in the country. She noticed a considerable gap when it came to guided professional advice in the area of marketing and promotions, to get the businesses ‘in motion’. In 2009, Sangeeta decided to take the academic plunge and enroll for a Post-Graduation Program in Entrepreneurship, from the coveted Indian Institute of Management, Bangalore.
After acquiring the academic credentials, along with some added work experience in IT, she decided to channelize her efforts into an entrepreneurial venture, giving birth to her enterprise called Startup Freak in 2010. Her ideology of a business and how it could be essential in making a difference, is something truly worth the attention. Sangeeta’s inspiration behind creating StartUp Freak is simply rooted to her personal interest to make a difference to society at large.
With the tightened economy and a strong inclination towards providing free information and helping other enterprises get up and running, she certainly seems to have taken a bold step forward. “What motivates me is that through whatever business I start, I can make a difference in society, in whatever small way possible”, passionate Sangeeta Devni says. Like most ideators, she got back to the fundamentals of creating value for new SMEs as the future of the economy at large lies with them.
Women Entrepreneurs Need To Recognize Opportunities
Sangeeta is of the opinion that today’s times are a lot more equalized, and provide women with opportunities in almost all walks of life, including entrepreneurship. She strongly believes that gender bias problems are of the past and do not exist today, in cities at least. “Bangalore has large number of women start-ups. Therefore, all of us should understand that women are influential too, one just need to be professional”, she points out. Sangeeta Devni asks women entrepreneurs to recognize opportunities and her methodology helps them realize how professionalism remains a core determinant of success in today’s scenario.
Thinking Ahead Of Just Entrepreneurship
Build a story around your product instead of selling it
Sangeeta believes that products and services should never really be sold to the customers directly. She is of the belief that one should build a story around the product or services he is promoting. According to marketing expert ‘Jennifer Bourn’ of bourncreative.com, meeting new people everyday and speaking about your work is one way of spreading the word about your business. Sangeeta Devni’s entrepreneurship approach is very close to Bourn’s strategy. The more people one would meet on a daily basis, and provide them with a solution to their problems and demands while building a story around the core brand, one is sure to taste the success along the line ultimately.
Build a strong network to connect new SMEs and potential investors
Sangeeta’s intention is not to stop with what she has done. She is targeting a network, whereby she and her team will be building a database of startup SMEs, making it easier to connect them to new investors. The idea is to create a platform where it’s is easy to find potential investors and bring them in, and connect them to potential entrepreneurs who are looking to expand their business operations, and rake in the profits in the long run. StartupFreak.com is build on a core principle of helping SMEs and inspire them to get their business online. It’s aiming at publishing informative and useful articles on its blog online and catering to all the problems that any start-up possibly faces.