The first-ever Playboy Beer Garden is launched in India. Playboy Lifestyle has invested rupees 5 crores in this project. They chose Pune, India for their maiden project. This is definitely great news for the people who love high-life. The beer was not very popular in India even a decade ago. It was known as the drink for high society men. But now even working Indian women prefer a beer more than red wine.
Anyway, only time will tell if first-ever Playboy Beer Garden in Pune, India will be a successful venture or not. But at least, this is a good initiative and if it goes well then it will be ultimately good for the Indian economy. American tourists love a good beer and they will not need to complain about lack of good beers in India.
Parag Sanghavi, the Chairman of Playboy Lifestyle told the media that India is a new territory for them. They know that Indian young generation is warming up to the pub culture. But it is still not known what they really like. So this venture is kind of a gamble at this point of time. But he is staying positive.
He also said that in other countries his company has started night clubs and they are very popular. In India, they started a beer garden as they are aware that Indian culture is little different. They also know that Indian people love celebrating with families. So in future they are planning to make this beer garden a fine dining place for the families.
If the first-ever Playboy Beer Garden is successful then there will be many other beer gardens like this in different places in India. Pune is a cosmopolitan city, which is known for its nightlife. So maybe this will work.
Playboy Lifestyle has a lot of plans for India. But the problem is the name. We wonder when the moral police of Pune will start protesting about this club. After all, there is a section of people in Pune, who are still very conservative. They will not like the fact that something associated with Playboy is running their culture.
However, the fate of first-ever Playboy Beer Garden is looking good. From the social networking websites, we can already guess that the young people are excited about this. It is new, exciting and a place for people to unwind after a hard day at the office.